THE BRIEF

Design a one-day immersion experience for SmartNews’ top 60 leaders to increase engagement and collaboration and develop an innovation mindset.

OUR PROCESS

Created an epic team immersion called “The SmartNews Great Race” designed uniquely with six of our eight Ignitor Behaviors. Teams were required to complete the challenges that ranged from simple to difficult and earned points associated with each challenge. The teams were required to share video or photo proof and upload all content to Slack.

RESULTS

100 % top two box feedback score. 90% of participants rated the experience 10 out of 10 in value and impact/importance for the future culture of SmartNews.

Leaders trained across six key innovation behaviors including Greenhousing, Signaling, Freshness, Realness, Momentum, and Bravery.