ROB CARTWRIGHT, VICE PRESIDENT INSIGHTS AT JP MORGAN CHASE
The term ‘art and science’ gets thrown around a lot these days, but Ignitor truly does blend the two to help teams generate breakthrough ideas.
All great ideas, throughout human history, were generated from the creative talents of people. Even with the creation of new technologies, it is still human capital that delivers the most value to organizations. In fact, a recent report onembedded creativity from McKinsey & Co. indicates that companies with creativity and innovation hardwired into everyday practice deliver higher returns, faster organic growth, and the highest net enterprise value.