THE BRIEF

Culture would be the key to the revitalization of a global icon. Create an approach at Coca-Cola where everyone in the organization believes it is their inherent role to innovate.

OUR PROCESS

Developed internal agency and boutique Ignitor concept (which was trademarked by the Company) and launched an “Innovation Champions” model driven by cross-functional influencers across the global system.

RESULTS

300+ Ignitor Champions trained in more than 40 countries. Created over $500 Million in innovation NPV and improved idea success rate by 25%, including Open Happiness® and Freestyle®. The Coca-Cola Company stock price increased by more than 50% during this revitalization timeframe. The Ignitor approach and intellectual property were added to “The Coca-Cola Way of Marketing” leading Ignitor to solve interesting challenges for global customers including McDonald’s, Nando’s, Yum Brands, Subway, and Burger King.