THE BRIEF

Design and facilitate an associate experience at The Coca-Cola Company’s Foodservice and On-Premise National Meeting, including the development of a keynote address and a three-hour holistic associate experience that incorporates key roles for members of the leadership team.

OUR PROCESS

The Ignitor Group designed a high-energy, keynote presentation that ROCKED the leader’s inaugural address to her newly formed organization, including rehearsals and feedback sessions prior to the event. The Ignitor Group also developed and facilitated the entire team, interactive experience, that delivered deep connection and engagement providing each of the 125 associates with a real taste of the team magic built upon a select set of standards, behaviors, and mindsets chosen from the leadership team Ignitor Culture Workshop.

RESULTS

The team experience not only enabled the leader to absolutely shine during her inaugural presentation but also accelerated the new culture across the 125 associates in a magical way. What’s more? A team meeting was simultaneously taking place in the next room and sent an associate over to ask if we could tone down the energy and sound as there was “FOMO” happing in their meeting!