THE BRIEF

Create the open space which inspires sparks of creativity that will loosen the perceived rules, eliminate the pain points, and transform how food and beverage are experienced by AMC Theatre guests.

OUR PROCESS

The Ignitor Group designed a custom experience strategically linked to both the brief and the venue, that began with Ignitor exercises including deep collaboration, team building and identity, an introduction to the Ignitor Behaviors and strategic clue hunting. This process led to the team uncovering rich insights and core ideas as foundations of viable, strategic platforms.

RESULTS

The team uncovered three powerful, compelling idea platforms, each designed to flip the script on the AMC Guest Experience. Each platform included an overview, why it is creative and/or innovative, what it provides the AMC Theatre guest and how AMC Theatres can execute the platform better that its competitors.