Ig-nit-or.
/ignitor/
Noun.

People who are highly engaged collaborators of your organization. They push the boundaries of creativity and have a passion for seeing things differently to accomplish better results. They are agile, creative, and spark a culture of innovation.

Who we are?

We are a boutique agency that ignites growth by hardwiring creativity, agility, and innovation into the daily practice of your organization.

We help your people to think, lead, and behave differently.

All great ideas, throughout human history, were generated from the creative talents of people. Even with   the creation of new technologies, it is still human capital that delivers the most value to organizations. In fact, a recent report onembedded creativity from McKinsey & Co. indicates that companies with creativity and innovation hardwired into everyday practice deliver higher returns, faster organic growth, and the highest net enterprise value. So now, more than ever, we need more creativity in our organizations to navigate the future of work and solve for the most promising growth opportunities.

Our passion is to change how peopleleverage creativity in their work and personal lives. Ignitor is an agency that sparks the creative power of peopleand increases innovation and engagement in your organization.  We help teams hardwire creativity, agility,and innovation into daily practice. We also help companies solve sticky growth challenges and build strategies to decentralize the responsibility of innovation to all employees. Our passion is seeing people realizetheir full creative potential.  Ourambition is to systematically hardwire and improve creativity in everyorganization, team, and employee that we have the privilege to work with.

KEITH WILMOT

Yes, he once brought a live tiger to an innovation meeting. This is one of the tamer stories in Keith’s successful career, spanning two decades of leading innovation and creativity for global brands such as Coca-Cola, Listerine, Neosporin, Brach's Candy and many more. Mr. Wilmot has extensive experience in global, publicly traded organizations, as well as leading small, privately held firms. He is described by his team as a student of leadership and disciplined operator with a unique skillset of money and magic.

As the Chief Executive Officer of two companies, he led the financial turnaround to profit of both through design thinking, creativity, and innovation including building and launching two successful SaaS platforms. As Board Member ofTech Wood Digital, he assisted the Chief Executive in positioning the organization for a successful merger and budgeting and forecasting processes. As Global Vice President of Innovation and Creativity at Coca-Cola, he launched the first ever internal agency responsible for solving complex business opportunities, the success of which led to the concept being trademarked by Coca-Cola.

GULIZ KAVUNCUOGLU

A whole brain thinker who makes creativity more accessible by disrupting the processes and routines of our everyday lives lives. Having worked with some of the world's most reputable brands, she has built on her breadth of experience from consumer and shopper marketing to new business and innovation commercialization. She is comfortable in the expansionist world of ideas and creative thinking, as well as in the thick of business and analytics. Always asking the right question at the right time, she instinctively suggests new approaches while strategically negative complex business systems - because she's been there.

JOHN VAN VLECK

John is a master at balancing human perspective and business ecumen to ignite actionable solutions. Prior to becoming one of the founders of The Green Room Collective, John spent several years developing creative campaigns that drove sales for leading global brands in the advertising world and another 15 years as the Global Director of Innovation Ignitor at the Coca-Cola company. This extensive experience on both sides of the aisle enabled him to show his magic in 35 markets, with a proven record of producing innovative business solutions in his work with top global brands and partners like Coca-Cola, Unilever and McDonald's.

Mission of our agency

We transform people. Our belief is all humanity has creative genius and just needs the permission and structure for it to flourish.