ROB CARTWRIGHT, VICE PRESIDENT INSIGHTS AT JP MORGAN CHASE
16 Jun

The term ‘art and science’ gets thrown around a lot these days, but Ignitor truly does blend the two to help teams generate breakthrough ideas. The process uses a variety of techniques to develop ideas that fit the organization - not so big that they overwhelm (pivoting the entire business to crypto) but not so small that they fail to inspire (launching yet another flavor extension).

There are no shortages of talent out there, but it's not enough to just get smart and creative people together in a room and turn them loose to brainstorm. Do that and you’re leaving money on the table.  This traditional approach may lead to incremental improvements - but does not harness the full potential of the group. The magic comes from the process, managing all the little details to create the perfect conditions for fresh thinking and new ideas.